LEAD

This is the object used for a Prospect.

Object ID

LEAD

Available Fields

• Required Fields are highlighted, in italics

This state describes the default field property in a new instance of the platform. Users with appropriate Data Access Permissions can change field properties without notice.

• Additional fields may be returned. Such fields are generally intended for internal use, or for backward compatibility. Common fields intended for internal use include:

• CALL_ACTION
• VIEW_ACTION

Field Name	REST Search Name	Display Type	Description
record_id *	id	Number	Unique record identifier
owner_id *	OWNERID	String	Unique identifier of the record's owner
owner_team_id *	OWNER_TEAM_ID	String	Unique identifier of record owner's team
date_modified *	DATEMODIFIED	String	Date the record was last modified
date_created *	DATECREATED	String	Date the record was created
created_id *	CREATEDID	String	Unique identifier of the the user who created the record
modified_id *	MODIFIEDID	String	Unique identifier of the user who last modified the record
description	DESCRIPTION	text	Description
city	CITY	String	City part of the Lead/Prospect's address
country	COUNTRY	String	Country part of the Lead/Prospect's address
do_not_email		Boolean	Boolean value to indicate whether you can send a fax to the Lead/Prospect or not
duns_number	DUNS	String	DUNS number of the Lead/Prospect
fax	FAX	Phone	Fax number of the Lead/Prospect
industry	INDUSTRY	String	Type of industry the Lead/Prospect belongs to
infousa_business_id	INFOUSA	String	InfoUSA business ID of the Lead/Prospect
last_activity	LAST_ACTIVITY	Date	Date of the last activity that was performed on this Lead/Prospect
lead_source	SOURCE	String	Source of the Lead/Prospect
name	COMPANY_NAME	String	Lead/Prospect Name
phone		Phone	Phone number of the Lead/Prospect
primary_contact_id	PRIMARY_CONTACT	String	Primary Contact for the Lead/Prospect
stage	STAGE	String	Stage in the sales cycle
state	STATE	String	State part of the Lead/Prospect's address
street	STREET	String	Street part of the Lead/Prospect's address
zip	ZIP	String	Zip code of the Contact
ticker		String	Ticker symbol (stock ticker) of the Lead/Prospect
type		String	Lead/Prospect type
website	WEBSITE	URL	URL of the Lead/Prospect's website

A REST search returns these fields, as well. (They can't be specified when adding or updating a record, but they can be seen when searching.)

REST Search Name	Display Type	Description
record_locator	String	The concatenation of record identifier fields specified in the object's Record Locator tab.