Questions about Campaigns

Can you assist with marketing campaigns?

Yes. The platform includes an application specifically designed for email marketing campaigns. These campaigns can assist you with tracking productivity, progress and results from a task completion perspective.

How can I target who I want to campaign to?

The Campaign application allows you to segment customers by past purchase history, SIC Code, industry code, or virtually any field or multiple fields and create campaign Lists, Views or Reports. In addition, you can hand-select specific records and group them as a list.

Once targets are created, you can automatically create mail-merge style emails to your targets. The same targeting criteria can also be saved for future campaigns. This allows you to pinpoint your message to your customers to ensure the best possible chance for success when making a pitch.

Do you offer an integrated email marketing solution?

Yes. The platform works in conjunction with VerticalResponse. The VerticalResponse integration provides whitelisted delivery, CAN-SPAM compliant email marketing, to ensure your campaigns have the best chance of being delivered.

I might have a contact in two views that I am planning to campaign to. Will the platform send two emails to this contact?

No. Only one email will be sent to the contact per campaign.

My Campaign was Declined - What Can I Do?

Typical situations that result in a declined campaign include the following:

• An opt-out link (Unsubscribe) is automatically included in your email campaigns (in compliance with CAN-SPAM guidelines). If you include an unsubscribe link in addition to the automatic message, your campaign may be declined. Remove the unsubscribe link and re-launch your email.
• If all recipients of the email campaign have opted out (Do Not Email = True), then there is no one to send the message to, and the campaign may be declined. Verify the List, View or Report contains names that want to receive email messages from you, and try again.
• If this campaign will exceed your Email Credits, the campaign may be declined

How should I format the personalized merge fields in my Campaign?

Personalized merge fields such as "First Name" and "Last Name" should be written as {FIRST_NAME} and {LAST_NAME}. Note that, as a general rule of thumb, a merge field is simply the name of the field surrounded by {}. So city would be {CITY}, state {STATE}, and so on. Once you've corrected your merge fields, you can re-launch your email and everything will be good to go.

How do I setup a drip campaign?

See Drip Campaigns for more information.

When are Campaign reports updated?

The reports are updated when the campaign status changes to 'Completed'. It may take about 30 minutes for the reports to be updated.

I deleted a campaign accidentally - how can I restore it?

See Recycle Bin for information about restoring information.

I received an Email Bounce Notification

See Email Bounce Notification for detailed advice and troubleshooting.

I cloned a campaign, but it's not working

When a completed campaign is cloned, confirm that any associated reports/views are available. If any of the reports/views have been deleted, then remove them from the campaign, and select a current report/view for the email address list.